According to EA product manager Phil Marineu, the decision to air the ad was to concentrate on more solid titles that they believe can break through to the masses.

The story follows Dante ( Graham McTavish), [5] a Templar knight from the Crusade who has committed numerous atrocities during the Third Crusade. The first contained 500 souls and was free of charge while the rest contained 1500, 3000 and 5000 souls and cost a relatively small amount and could only be downloaded once. The edition was originally released in Europe, and later also in Australia along with the standard copy on February 15, 2010, exclusive to EB Games. Lucifer gleefully reveals that, now free, he will rise, overthrow God and eliminating all that is good from the universe forever. Before the game's release, Dante's Inferno underwent a prominent, at times elaborate marketing campaign led by the game's publisher Electronic Arts.By cashing this check you succumb to avarice by hoarding filthy lucre, but by not cashing it, you waste it, and thereby surrender to prodigality. The INA claimed that the achievement is offensive to real nannies and that it also promotes real-life violence. After Minos claims Dante is a sinner beyond salvation, Dante denies his verdict before fighting the Judge and killing him. After defeating the giant demon, Lucifer reveals that several enormous chains Dante had destroyed to proceed were the Chains of Judecca, which kept him imprisoned in Lake Cocytus and inside the body of the giant demon.

Electronic Arts and GameStop have a special savings for you on Dante's Inferno, only available on September 9th. Beatrice's soul appears before Dante, telling him that she knew he would come after her before a shadowy manifestation of Lucifer ( John Vickery) drags her into darkness.

There are some gimmicky boss fights involving puzzles, and some annoying QTE sequences, but I can excuse them as being an artifact of games that were released during that time. Dante's Inferno mimics the formula established by the God of War series, and for the most part it works great. In addition, Dante can use numerous magic based attacks and abilities channeled from a mana pool to help in combat, many of which are obtained as the game progresses.