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a b "Japan's wild, creative Harajuku street style is dead. Long live Uniqlo". Quartz. Archived from the original on 8 August 2017 . Retrieved 8 August 2017. Haijima, A. (2013). Japanese Popular Culture in Latvia: Lolita and Mori Fashion (Thesis). University of Latvia.

a b c d Kang, Z. Young; Cassidy, T. Diane (2015). "Lolita Fashion: A transglobal subculture". Fashion, Style & Popular Culture. 2 (3): 371–384. doi: 10.1386/fspc.2.3.371_1. Archived from the original on 19 August 2016 . Retrieved 11 February 2018. Staite, S. Abigail (2012). Lolita: Atemporal Class-Play With tea and cakes (Thesis). University of Tasmania. Fashion As Resistance: The Everyday Rebellion". HuffPost. 16 February 2017. Archived from the original on 30 November 2020 . Retrieved 3 May 2020. Gothic & Lolita Bible in English". Japanese Streets. Archived from the original on 8 August 2017 . Retrieved 8 August 2017.

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a b c d e f g Atkinson, Leia (2015). Down the Rabbit Hole: An Exploration of Japanese Lolita Fashion (Thesis). University of Ottawa. doi: 10.20381/ruor-4249. hdl: 10393/32560. a b Rahman, Osmud; Wing-Sun, Liu; Lam, Elita; Mong-Tai, Chan (2011). " "Lolita": Imaginative Self and Elusive Consumption". Fashion Theory. 15: 7–27. doi: 10.2752/175174111X12858453158066. S2CID 145769507. Innocent World Tea Party in Vienna: Q&A (2013) at Jame World (archived version at archive, 14 August 2017 version) About Metamorphose". Metamorphose. Archived from the original on 23 September 2004 . Retrieved 25 February 2018. Lolita Nylon Advertisements". Archived from the original on 10 July 2016 . Retrieved 6 August 2017.

Classic Lolitas are the most mature looking of the three popular subcategories and take after the Victorian era’s historic fashion. These skirts and dresses tend to be more streamlined, and are usually the longest of the three with most ending at the mid-calf. Printed floral skirts, stripes, and fleur de lis are all common patterns found in the Classic Lolita style. Press Conference, 26 February 2009". Ministry of Foreign Affairs of Japan. Archived from the original on 12 August 2017 . Retrieved 12 August 2017. Gatlin, Chancy J. (2014). The Fashion of Frill: The Art of Impression Management in the Atlanta Lolita and Japanese Street Fashion Community (Thesis). Georgia State University. a b c d e f g h i Kawamura, Yuniya (2012). "Harajuku: The Youth in Silent Rebellion". Fashioning Japanese Subcultures. pp.65–75. doi: 10.2752/9781474235327/KAWAMURA0008. ISBN 9781474235327. Berry, B. (2017). Ethnographic Comparison of a Niche Fashion Group, Lolita (Thesis). Florida Atlantic University.Tidwell, Christy (2010). "Street and Youth Fashion in Japan". East Asia. Vol.6. pp.398–403. doi: 10.2752/BEWDF/EDch6063. ISBN 9781847888556.

Although the origin of the fashion is unclear, at the end of the 1970s a new movement known as Otome-kei was founded, which slightly influenced Lolita fashion since Otome means maiden and maiden style looks like a less elaborated Lolita style. [18] Before Otome-kei emerged, there was already a rise of cuteness culture in the earlier seventies; during this period there was a strong emphasis on cute and childish handwriting in Japanese schools. [23] [24] [25] As a result, the company Sanrio began experimenting with cute designs. [26] The cuteness style, known as kawaii style, became popular in the 1980s. [27] [28] After Otome-kei, Do-It-Yourself behavior became popular, which led to the emergence of a new style called 'doll-kei', the predecessor of Lolita fashion. [29] [21] Baby, the Stars Shine Bright and Tokyo Rebel to open retail locations in New York". Arama! Japan. July 2014. Archived from the original on 8 August 2017 . Retrieved 8 August 2017. The Tea Party Club Presents: Revelry Q&A (2014) at Jame World (archived version at archive, 14 August 2017 version)Within the whole of Lolita fashion, you’ll find that there are many sub-categories. The three most popular are Gothic, Classic, and Sweet Lolita. While each would never be caught without a parasol or ribbon trim, certain aspects of their clothing differ greatly.

a b Kawamura, Yuniya (2012). "The Globalization of Japanese Subcultures and Fashion: Future Possibilities and Limitations". Fashioning Japanese Subcultures. pp.126–135. doi: 10.2752/9781474235327/KAWAMURA0015. ISBN 9781474235327.Sugar Coated – A short documentary about Lolita Fashion, archived from the original on 8 March 2021 , retrieved 3 May 2020 Hardy Bernal, Kathryn (2016). "Performing Lolita: The Japanese Gothic and Lolita Subculture and Constructing Identity through Virtual Space". Journal of Asia-Pacific Pop Culture. 1 (1): 79–102. doi: 10.5325/jasiapacipopcult.1.1.0079. JSTOR 10.5325/jasiapacipopcult.1.1.0079. S2CID 194483476. Thomas, Samuel (2 July 2013). "Let's talk 100 percent kawaii!". The Japan Times. Archived from the original on 6 August 2017 . Retrieved 6 August 2017. The government of Japan has also tried to popularize Lolita fashion. The Minister of Foreign Affairs in February 2009 [68] assigned models to spread Japanese pop culture. [69] [70] [71] [24] These people were given the title of Kawaa Taishi (ambassadors of cuteness). [70] [34] The first three ambassadors of cuteness were model Misako Aoki, who represents the Lolita style of frills-and-lace, Yu Kimura, who represents the Harajuku style, and Shizuka Fujioka, who represents the school-uniform-styled fashion. [70] [72] Another way that Japan tries to popularize Japanese street fashion and Lolita is by organizing the international Harajuku walk in Japan, potentially leading other countries to organize similar walks. [73]